# THRUM

> THRUM is an AI Visibility & Digital Authority Studio. It helps established organizations become easier for AI systems — ChatGPT, Google's AI Mode and Gemini, Perplexity, and Claude — to understand, retrieve, accurately represent, and reference throughout AI-assisted research and buying journeys.

THRUM (also referred to as THRUM Agency) was established in 2025 by Scott Cook (Director), Jeff Black (Client Relations), and Ash Warren (Lead Developer) — the partners behind Righteous Creative. THRUM does not control third-party AI systems and cannot guarantee citations, rankings, recommendations, or inclusion in generated answers; it improves the editorial, structural, technical, and authority signals that can increase an organization's eligibility, clarity, and visibility.

## Services

- [AI Visibility Diagnostic](https://thrumagency.com/#diagnostic): $7,500, one-time, delivered in approximately 15 business days. Credited toward AI Authority Transformation if you proceed within 90 days. A structured assessment of how the organization is currently understood and represented across AI-assisted discovery. Best for organizations establishing their AI visibility baseline.
- [AI Authority Transformation](https://thrumagency.com/#services): typical engagement $32,000 (range $20,000–$45,000+), scoped at 6–12 weeks. Implements the highest-value changes: information and entity architecture, topical content strategy, structured data, technical and UX improvements, and content development. Best for organizations ready to materially improve their digital authority and AI visibility.
- [Visibility Intelligence](https://thrumagency.com/#services): $3,500–$7,500/month, ongoing. Measures, optimizes, and grows visibility over time: mention and representation tracking, competitive monitoring, content optimization, authority opportunities, experimentation, reporting, and quarterly strategy reviews. Best for organizations treating AI visibility as an ongoing competitive capability.

## What an AI Visibility Diagnostic assesses

An AI Visibility Diagnostic reads an organization the way the major systems do. Categories — not sample scores:

- [AI representation](https://thrumagency.com/#proof): How major AI systems currently describe the organization.
- [Commercial prompt visibility](https://thrumagency.com/#proof): Whether the brand appears for priority category and buying questions.
- [Competitive share](https://thrumagency.com/#proof): How often competitors appear relative to the organization.
- [Citation sources](https://thrumagency.com/#proof): Which sources AI systems rely on when discussing the category.
- [Entity / identity gaps](https://thrumagency.com/#proof): Where company identity, expertise, products, or services are misunderstood.
- [Content authority](https://thrumagency.com/#proof): Where the site's topical depth is strong or incomplete.
- [Technical readiness](https://thrumagency.com/#proof): Structured data, crawlability, architecture, semantics, and machine readability.
- [Priority actions](https://thrumagency.com/#proof): What should be addressed first — ranked by commercial impact.

## Demonstration diagnostic

- [Quadrant Development — independent diagnostic](https://thrumagency.com/diagnostics/quadrant): An ungated public reading of THRUM's method. Quadrant Development is not a THRUM client. Published with permission. Findings publish once the independent diagnostic is complete.

## FAQ

- [What is AI visibility?](https://thrumagency.com/#faq): AI visibility is how often — and how accurately — AI systems such as ChatGPT, Gemini, Perplexity, and Google's AI results understand, mention, and represent an organization when people research its category. It spans representation accuracy, retrievability, and eligibility for reference or recommendation.
- [What is Generative Engine Optimization?](https://thrumagency.com/#faq): Generative Engine Optimization (GEO) is the practice of structuring content, entities, and technical signals so generative AI systems can understand, retrieve, and reference a site when composing answers. It extends search optimization's foundations to the answer layer.
- [How is this different from SEO?](https://thrumagency.com/#faq): SEO optimizes for ranked links on a results page. This work optimizes for accurate machine understanding: semantic structure, entity consistency, structured data, and authority signals that make content eligible for retrieval and reference inside AI-generated answers. Good SEO remains a foundation — it's no longer the whole job.
- [Can THRUM guarantee AI citations or recommendations?](https://thrumagency.com/#faq): No. THRUM does not control third-party AI systems and cannot guarantee citations, rankings, recommendations, or inclusion in generated answers. It improves the editorial, structural, technical, and authority signals that can increase an organization's eligibility, clarity, and visibility.
- [Which AI platforms does THRUM evaluate?](https://thrumagency.com/#faq): Diagnostics baseline how a brand surfaces across the major assistants and answer engines — including ChatGPT, Google's AI Mode and Gemini, Perplexity, and Claude — plus the search and crawl infrastructure that feeds them.
- [Do we need to rebuild our website?](https://thrumagency.com/#faq): Not always. Many organizations improve materially through structure, content, and entity work on the existing site. When the underlying build genuinely blocks machine legibility, the recommendation is explicit — and THRUM designs and builds replacements when warranted.
- [How do you measure AI visibility?](https://thrumagency.com/#faq): Against a repeatable set of commercially relevant queries and prompts for the category: how systems describe the organization, whether the facts are right, when it is mentioned or referenced, and who appears beside it. The diagnostic sets that baseline; ongoing work tracks movement against it.
- [How long does it take to see changes?](https://thrumagency.com/#faq): The diagnostic delivers findings in approximately 15 business days. Authority Transformation is scoped at 6–12 weeks. Visibility shifts tend to compound over the following months as AI systems re-crawl and re-index — this is a discipline, not a one-time fix.
- [What happens after the Diagnostic?](https://thrumagency.com/#faq): The organization keeps everything: the baseline, the findings, and a prioritized 90-day plan that can be executed with any partner. Some run it internally; others continue into AI Authority Transformation. There's no obligation either way. If they proceed into Transformation within 90 days, the Diagnostic fee is credited toward that engagement.
- [Can THRUM work with our current marketing or SEO agency?](https://thrumagency.com/#faq): Yes. The work is complementary: THRUM focuses on machine understanding, entity architecture, and authority signals, and hands the existing team clear, implementation-ready specifications for anything they own.

## Contact

- [Start an AI Visibility Diagnostic](https://thrumagency.com/#book): send a company domain and email for a first read — reply within one business day. THRUM takes on four diagnostics per quarter.
- [hello@thrumagency.com](mailto:hello@thrumagency.com)
- Website: [https://thrumagency.com/](https://thrumagency.com/)
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